EMAIL MARKETING BENEFITS: A KEY TOOL FOR SALES & MARKETING

Since its beginning, emails are a wonderful medium to communicate business messages, acting as an official mode to attach the community. Emails became considerably popular in the mid 1970s with the increase of computers to transmit digital messages.

Email inbox is the very first thing that anyone checks once getting into their various workplace. Hence, it became a preferred intermediate for marketers and salesmen, particularly within the B2B trade. Marketers and Salesmen started using emails for sales pitches, marketing brands, product launches, advertisements, product demo, spreading awareness among many alternative things.

Here are a number of the advantages for using emails as a medium of communication.

1. Low Cost

Traditional ways to send communications via posts, or printing out flyers, banners to advertise are far more expensive options compared to sending out emails. Emails are sent for absolutely free of cost.

2. Global Communication

Emails haven't any geographic boundaries. They need the ability to achieve anyone within the world with an email address and an online connection. this is often a vast reach, and is explored with efficiency for conducting businesses globally.

3. Email tracking

One of the key benefits of emails for sales and marketing is that it can be tracked. With lots of new computer code nowadays, a sender will simply track the open rate, conversion rate and therefore the click through rate of an email sent.

4. Fast & Precise Communication

Emails reaches the receiver or receivers instantly. this is often an excellent feature for running selling campaigns, wherever the marketers shall produce urgency on impact.

5. Bulk Emails

You can send an equivalent message in form of an email to a bunch of people. one of the key options for marketers once they are running a campaign. Marketers will send the promotional model to thousands of individuals at the same time. For sales, an equivalent pitch deck as an example can be sent to any or all your existing and potential customers using the majority email option.
To create attractive email templates, and to send out bulk emails effectively, i'd personally recommend MailChimp as an email marketing tool.

6. Convenient call to Action (CTA)

Marketers use email marketing as a tool to form impulse buying. They present a mouthwatering offer to a phase with a call to Action (CTA). for example, an email would say “Ray Ban spectacles are in the market for a Flat 500th discount for subsequent 24 hours”, accompanied with a “Buy Now” button.
Since the sender is tracking the e-mail perpetually, it provides him a good idea on his follow up plans too. Also, if a receiver likes what he reads, and needs to reply back, he will handily reply to the sender.

7. Emails are easy to create

Email marketing doesn’t need a team to create content or to send it across. Most of them use plain text to make successful campaign recommending that the content is what matters the most.
However, with the provision of latest tools, fancy email templates with colors, videos, images, logos, buttons etcetera will definitely light up an email.

8. Use of emails as story subscriptions

Many brands today use emails as their main communication methodology to update its subscribers. Most of the organizations use this to maintain relationships. It additionally helps in promoting events, products, services among other things. story subscription emails are a good tool for branding and engaging the folks that have an interest in the company.